A Splash of Red — business tips RSS



Are you Leaving Money on the Table?

What’s Keeping You From Potential Added Revenue With Branded Merch & Swag? As featured in the spring 2024 print issue of Canadian Special Events Magazine on page 36. CLICK HERE if you prefer to read from the digital issue of the magazine. My father-in-law, a successful salesman from Montreal, always taught me to ask for a sale at the end of a meeting. I was taught that if you don’t ask, you don’t get it. This may be an “old school” approach, yet when a client responds, you know the answer. So why is it difficult for planners to ask clients if gifting or swag will be included in the event? I’ve found four common misconceptions limiting planners from the potential...

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Stop Falling in Love with your Products!

Today, I had the privilege of attending a webinar on “How to Crush the Competition” with Anthony Iannarino as the keynote speaker - a truly remarkable sales guru. His wealth of experience and precise delivery of information always leave me inspired. So, when he was asked what one thing salespeople shouldn’t do, his response floored me: “Stop falling in love with your product.” That statement lingered with me. How could I not adore our offerings? Sharing new releases with our customers through email blasts is how I connect with them. But as I reflected on his words, I realized that what works for him may not work for me. As someone deeply passionate about our products, not falling in love...

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Trending Tech Products You Can Gift & Brand on Any Budget

This blog today was going to start with: It’s that time of year but I realize it’s always that time of year! Fall, winter, spring and summer are always that “time of year” when we start to think about seasonal items for our giveaways and following that is always the question: what’s new? Not only are clients asking what’s new but I am always asking my suppliers what’s new? I am constantly sourcing…constantly! Tech is the top of everyone’s list followed by Health and Wellness products. Why? They make sense. These products are useful, make business life faster, easier and are enjoyable to use. They send a positive, caring message and let’s not forget the message of kindness. Kindness to...

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Reflections

  I was debating whether or not to write about the promotional products/gifting industry, but I decided that it was timely to do so.  When I was invited into this industry 30 years ago, it was referred to as “Ad Specialty.” If you think about it, it’s an appropriate name because the advertising or the message a promotional product sends is specialized. An actual product is branded and given away. No other advertising method does this. It wasn’t called “swag,” it was also unfortunately referred to as “trinkets and trash,” which is a terrible name because it slanders an industry and my livelihood. Hearing clients refer to the promotional industry as such, sent shivers down my spine. I knew instinctively that...

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Joanna's Tips for A Successful Business

Having been in business for nearly 30 years, there are certain practices I uphold and live by religiously to ensure success for both clients and myself. Even with all the new ways of doing business, a multitude of webinars and virtual events, and all the new technology available, my practices have been steadfast and grounded me for many years. At the end of the day, they provide me peace of mind.  Read on to learn more about my tips for running a successful business, and don’t forget to browse our selection of client and employee appreciation gifts while you’re here. 1. Communication: the key to ultimate success. Whether it be with a client, colleague, or supplier, communication and honesty are...

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