This blog today was going to start with: It’s that time of year but I realize it’s always that time of year! Fall, winter, spring and summer are always that “time of year” when we start to think about seasonal items for our giveaways and following that is always the question: what’s new? Not only are clients asking what’s new but I am always asking my suppliers what’s new? I am constantly sourcing…constantly! Tech is the top of everyone’s list followed by Health and Wellness products. Why? They make sense. These products are useful, make business life faster, easier and are enjoyable to use. They send a positive, caring message and let’s not forget the message of kindness. Kindness to...
I was debating whether or not to write about the promotional products/gifting industry, but I decided that it was timely to do so. When I was invited into this industry 30 years ago, it was referred to as “Ad Specialty.” If you think about it, it’s an appropriate name because the advertising or the message a promotional product sends is specialized. An actual product is branded and given away. No other advertising method does this. It wasn’t called “swag,” it was also unfortunately referred to as “trinkets and trash,” which is a terrible name because it slanders an industry and my livelihood. Hearing clients refer to the promotional industry as such, sent shivers down my spine. I knew instinctively that...
Having been in business for nearly 30 years, there are certain practices I uphold and live by religiously to ensure success for both clients and myself. Even with all the new ways of doing business, a multitude of webinars and virtual events, and all the new technology available, my practices have been steadfast and grounded me for many years. At the end of the day, they provide me peace of mind. Read on to learn more about my tips for running a successful business, and don’t forget to browse our selection of client and employee appreciation gifts while you’re here. 1. Communication: the key to ultimate success. Whether it be with a client, colleague, or supplier, communication and honesty are...
