A Splash of Red — Branded Merch RSS

Are you Leaving Money on the Table?

What’s Keeping You From Potential Added Revenue With Branded Merch & Swag? As featured in the spring 2024 print issue of Canadian Special Events Magazine on page 36. CLICK HERE if you prefer to read from the digital issue of the magazine. My father-in-law, a successful salesman from Montreal, always taught me to ask for a sale at the end of a meeting. I was taught that if you don’t ask, you don’t get it. This may be an “old school” approach, yet when a client responds, you know the answer. So why is it difficult for planners to ask clients if gifting or swag will be included in the event? I’ve found four common misconceptions limiting planners from the potential...

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