About Joanna

Joanna, founder of Red Scarf Gift Co., believes branded merchandise should do more than fill a box, it should create a moment, a feeling, and a lasting connection.

Her approach was shaped by something she’s seen too often in this industry: clients being treated like transactions. Orders placed, boxes shipped, and when something goes wrong… silence or excuses. That never sat right with her.

Joanna built Red Scarf on a different belief, that clients deserve to be taken care of, every step of the way. That service still matters. That details matter. And that behind every order is a brand, a team, and a moment that matters.

Her clients often say, “no one sells the way you do.”
What they’re really experiencing is a customer-centric approach that puts listening first, strategy second, and product last because the right product only comes after understanding the purpose behind it.

Inspired by the idea of a “Heartbeat Brand,” Joanna leads with care, intuition, and genuine connection. Whether she’s curating gifts for a leadership team, developing a product for a national rollout, or solving a last-minute challenge, she treats every project as if it were her own.

Outside of her work, Joanna is deeply connected to nature and is a passionate advocate for animal welfare  values that influence how she creates, how she partners, and how she shows up for her clients every day.

At Red Scarf Gift Co., you’re not placing an order.
You’re partnering with someone who cares about getting it right.