I was debating whether or not to write about the promotional products/gifting industry, but I decided that it was timely to do so. When I was invited into this industry 30 years ago, it was referred to as “Ad Specialty.” If you think about it, it’s an appropriate name because the advertising or the message a promotional product sends is specialized. An actual product is branded and given away. No other advertising method does this. It wasn’t called “swag,” it was also unfortunately referred to as “trinkets and trash,” which is a terrible name because it slanders an industry and my livelihood. Hearing clients refer to the promotional industry as such, sent shivers down my spine. I knew instinctively that...
As promised, this is a recap of the Red Scarf Gift Co Roundtable session hosted in February 2022. Thank you to those who attended. To those who couldn’t be present, hopefully we’ll see you next time! This recap is intended to provide a gentle reminder and a reference tool for you as you plan your promotional products and gifts for the next few months. As information changes, we will keep you informed of current trends and what you can implement for your gift giving strategy. It’s becoming more important than ever to build TRUST and INTEGRITY in your brand. Employees and customers will want and expect safety, reliability and longevity. What will your employee or customer feel when they think...
One of Red Scarf Gift Company’s top pen suppliers, and a personal favourite of ours, is a Swiss company called Prodir. The innovation, design, customizability — what’s not to love! CLICK HERE TO EXPLORE OUR SELECTION OF PRODIR PENS What is your “pen personality”? If there are 5 pens on a table, I will gravitate to the one I like most. I won’t grab a random pen, I will select a pen that resonates with me. When you see this collection of beautiful pens, you’ll understand. Explore Prodir’s collection of exquisite pens, and discover your pen personality. Prodir has recently launched their Cloud pens, a revolutionary way of sending information using a pen and a QR code. With shipping costs skyrocketing, this...
Red Scarf Gift Co. has been providing custom corporate gifts for every occasion, for over 20 years. As the President, I get to see and hear the trends driving corporate gift-giving strategies. This year, overwhelmingly, the main concern is employee retention. COVID-19 has broken many of the fundamental bonds that kept employees loyal to an employer at all levels, from the warehouse to the boardroom. How does gifting address and welcome new hires? How do we retain employees? There are many issues to consider. This year, we have learned what employees really want, and what they need to make their lives easier and more productive. New gifting trends reflect the emotional reality of spending more time at home, and the disconnect...
With our current ongoing concerns for cleanliness, the health, safety and hygiene of your children should not be an added worry to an already full plate. The Be Clean. Be Kind. educational safety hygiene kit was created out of necessity. Knowing your kids are safe and understand hygiene brings more peace of mind to parents!
