A Splash of Red — Women in Business RSS


  I was debating whether or not to write about the promotional products/gifting industry, but I decided that it was timely to do so.  When I was invited into this industry 30 years ago, it was referred to as “Ad Specialty.” If you think about it, it’s an appropriate name because the advertising or the message a promotional product sends is specialized. An actual product is branded and given away. No other advertising method does this. It wasn’t called “swag,” it was also unfortunately referred to as “trinkets and trash,” which is a terrible name because it slanders an industry and my livelihood. Hearing clients refer to the promotional industry as such, sent shivers down my spine. I knew instinctively that...

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February 2022 Roundtable Session Recap

As promised, this is a recap of the Red Scarf Gift Co Roundtable session hosted in February 2022. Thank you to those who attended. To those who couldn’t be present, hopefully we’ll see you next time! This recap is intended to provide a gentle reminder and a reference tool for you as you plan your promotional products and gifts for the next few months. As information changes, we will keep you informed of current trends and what you can implement for your gift giving strategy.  It’s becoming more important than ever to build TRUST and INTEGRITY in your brand. Employees and customers will want and expect safety, reliability and longevity. What will your employee or customer feel when they think...

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Joanna's Tips for A Successful Business

Having been in business for nearly 30 years, there are certain practices I uphold and live by religiously to ensure success for both clients and myself. Even with all the new ways of doing business, a multitude of webinars and virtual events, and all the new technology available, my practices have been steadfast and grounded me for many years. At the end of the day, they provide me peace of mind.  Read on to learn more about my tips for running a successful business, and don’t forget to browse our selection of client and employee appreciation gifts while you’re here. 1. Communication: the key to ultimate success. Whether it be with a client, colleague, or supplier, communication and honesty are...

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